SEO
How to Create SEO-Friendly Image Names
Use descriptive, hyphenated filenames that help search engines and content management systems organize assets.
2026-06-115 min read
Use Hyphens Between Words
Search engines treat hyphens as word separators. Use blue-widget-photo.jpg instead of blue_widget_photo.jpg or blueWidgetPhoto.jpg.
Include The Subject And Context
Describe the image content clearly. A filename like black-leather-wallet-on-wooden-table.jpg is more useful than IMG_2026.jpg.
Match Filename To Page Content
If the image is on a product page for blue widgets, the filename should reference blue widgets so search engines connect them.
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